Where Lakeside Meets Global
IMPACT Culinova and Koelnmesse Sign the 365 CONNECT MOU

 A partnership that turns Muang Thong Thani into a year-round global food innovation hub.

What Happened?
            During THAIFEX – Anuga Asia 2026 — when IMPACT welcomed more  food industry professionals from across the globe — one moment stood out above the rest. Khun Paul Kanjanapas, CEO of IMPACT Exhibition Management Co., Ltd., and Mr. Mathias Küpper, Managing Director and Regional President Asia-Pacific of Koelnmesse, sat down together at Jupiter 10, Challenger Hall, and signed a Memorandum of Understanding (MOU) to formally launch the "365 CONNECT" initiative.
            It wasn't just a signing ceremony. It was a declaration that IMPACT Culinova — our lakeside venue at Muang Thong Thani — is stepping up to become Southeast Asia's premier Food Innovation Collaboration Hub.

365 CONNECT is not just another MOU. It is a foundation for making Muang Thong Thani the food innovation capital of Asia.

What Does This Mean for Our Teams?
          Going forward, IMPACT Culinova will be a vibrant, always-on space where food entrepreneurs from around the world come to test, create, and commercialise their ideas. Here's what the ecosystem looks like in practice:
→ Business Matching Sessions — precision-paired buyer and seller meetings
→ Innovation & Product Showcases — live demonstration in a real venue setting
→ Exclusive Chef's Table Experiences — curated dining by world-class chefs
→ Professional Kitchen Labs — a space to develop and elevate raw ingredients into market-ready concepts

          Teams across IMPACT will have direct exposure to the global network that Koelnmesse brings — high-potential buyers and entrepreneurs from Europe, Asia, and emerging markets worldwide.

Why This Is a Big Deal for Us
         Koelnmesse is no ordinary partner. They run Anuga — the world's largest food and beverage trade fair — and hold connections across 100+ countries. Their decision to anchor the 365 CONNECT initiative at IMPACT Culinova in Southeast Asia is a clear signal: the world is looking at Muang Thong Thani as an international destination.
         Every team at IMPACT played a part in making this possible — from Operations keeping THAIFEX running flawlessly to the Culinova team's daily dedication. Our collective professionalism is what brought us to this moment, and it's what will carry the 365 CONNECT vision forward.