Behind the Scenes: The Day "Khun Paul"
Showed the Media What IMPACT FARM is Truly About
Under the gentle morning sun, the crew from "Farm Expo" was already on-site at Anan Farm, fully equipped with cameras and microphones since the crack of dawn. Today was far more than just a regular shoot; it was the day to witness the fruits of labor that IMPACT has been cultivating in this soil for years.
Our Corporate Communications team was on the ground to capture behind-the-scenes moments of the "Farm Expo" shoot for the QUESTION MARK segment (aired on Thairath TV Channel 32) on May 15, 2026. This upcoming episode is titled "IMPACT FARM: A Sustainable Agricultural Model Connecting Communities to Urbanites."
Welcome to the farm: When our CEO personally welcomes the press
Ditching the traditional meeting room interview, Khun Paul Kanjanapas took the host, Khun Mark, on a walk right into the green fields. With bare hands, they touched the earth, proving with their own eyes that the "organic agriculture" championed by IMPACT insight just a marketing buzzword—it’s reality.
“More than just farming—it’s a sustainable ecosystem.”
Khun Paul explained that IMPACT FARM is an initiative dedicated to connecting local farmers, communities, and urban residents through safe food. It is not about growing vegetables for profit, but about building trust between producers and consumers—from farm to table.
Anant Farm is an organic urban farm located right in the heart of Muang Thong Thani. Here, every vegetable is grown using an approach Khun Paul describes as 'hands-on, real-world struggles, and true sustainability'—and the produce from this farm does not just stop at the gates.
From Vegetable Plots... to the Lakeside
The Lake Club is a new community space by the Muang Thong Thani lake, beautifully transformed from an old site into a lush green sanctuary. The most breathtaking highlight is the old swimming pool—once filled with chlorinated water, it has now been reborn as a vibrant haven of trees and lush flora, breathing a new "green lung" into the city instead of being left abandoned.
And this is where the storylines converge. Organic ingredients from Anant Farm are delivered straight to the kitchen of The Lake Club, where they are transformed into fresh, safe, and delicious dishes. It is a true 'Farm to Table' experience—one that lives in reality, not just in a slogan.
“Humans, animals, and green spaces can coexist
and that is exactly what we intend to create”
Why Today Matters
What the corporate communications team witnessed that day was far more than just a television shoot. It was the company's vision being broadcasted to the public through mainstream media—voiced by khun Paul himself, grounded in real soil and real trees, and served on a real dining table.
IMPACT insight just hosting events; we are cultivating an ecosystem. And that is the very story now being delivered into the homes of every Thairath TV Channel 32 viewer.
