Get Ready: Lessons from Batch 5 of Our Active Shooter Response Training
“Run!” The shout echoed through a familiar exhibition hall as dozens of employees moved out of the space in an orderly, practiced flow. It wasn't a real emergency — it was part of a live simulation during the 5th Crisis Management Training Course on Active Shooter Incidents, held at IMPACT Muang Thong Thani on September 14-15.
We can never know where, when, or how severe an unexpected event will be. But one thing we can always do is prepare before it happens. As an exhibition and convention center with a high volume of daily visitors, safety is not the responsibility of any single team — it belongs to all of us.
What's the highlight? What is the Run-Hide-Fight framework?
Run, Hide, and Fight are the three core principles every employee should be able to recall instantly when facing an unexpected threat.
- Run: Know every fire escape route and emergency exit in your area in advance, so you can evacuate efficiently when needed.
- Hide: Practice locking down a space, concealing yourself, and using nearby objects to create barriers.
- Fight: Learn how to improvise with everyday objects to protect yourself and guests — only as a last resort.
What happened over the two days of training?
Participants spent the first day on theory and basic first-aid principles, with trainers walking through real-world case studies from past incidents abroad to illustrate the stakes of being unprepared.
The second day moved into realistic, on-site simulations covering evacuation, concealment, and self-defense scenarios — helping participants understand how to stay calm, assess the situation, and make the right call when it matters most.
Active shooter simulation drill: "Run" protocol
Active shooter simulation drill: "Hide" protocol
Active shooter simulation drill: "Fight" protocol
How does this matter to every employee, even those who didn't join this batch?
Safety in a venue that welcomes an average of over 5.4 million visitors annually is not solely the responsibility of the security team or any single group of trainees; it is a shared responsibility for all departments. The Run-Hide-Fight principles from this training also serve as a foundational mindset that can be applied to other emergency situations requiring quick decision-making. The fact that this training has reached its 5th consecutive batch reflects IMPACT's commitment to continuously expanding this preparedness to a wider range of employees.
This training is not just about enhancing employee skills; it is another step toward building an organizational culture that prioritizes people's safety above all else. Because we cannot stop unexpected events from happening, but we can... prepare our people to handle them consciously and with readiness.
